This is a
slightly modified version of an article I originally published last Thursday,
which produced a curious reaction to say the least, more on that anon.
There is a song in the musical Evita which begins
with the words,
Oh What A
Circus,
Oh What A
Show
In the show the lyrics refer to the reaction to
the death of Eva Peron.
The words, however, equally apply to the brouhaha
surrounding AP McCoy’s quest to reach 4,000 winners.
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Another McCoy winner |
Let me say from the outset there is probably no
bigger admirer of McCoy and what he has achieved in his career than me.
Anyone who reads my reports will know they
frequently include plaudits aplenty for McCoy and his ability to win with horses
which by any sane measure should have lost.
He is a master of his profession, without equal
and he is the greatest jump jockey and probably the greatest jockey ever.
Although, numerically, he is nowhere near the
greatest in the world, many riders have ridden in excess of 4,000 winners and
McCoy isn’t even half way to matching the 9,530 winners of Laffit Pincay but
racing is incredibly parochial.
What has irked me is the media circus surrounding
the build up.
Unsurprisingly Great British Racing has been orchestrating the coverage, after all
they will try any gimmick to garner publicity for the sport, although I concede
the McCoy 4,000 is probably one of the more blindingly obvious ones.
Who can forget the debacle that was The Filly
Factor, where not even the best person won but very much the “right” person won
as far as they were concerned – whatever did happen to Miss Moore’s
commentating career?
Alastair Down is a far better wordsmith than I
will ever be and his summation of the impact marketeers, accountants and their
ilk have on the sport was summed up perfectly in his article about Future
Champions Day.
This is an extract of what he wrote in the Racing Post,
“There is something Orwellian
about the new order that chills. You only have to watch our rulers on the
racecourse to be struck by the introspection of their ideology. They club
together for warmth speaking only to those who swallow the new orthodoxy and never
engaging anyone who dares point out that the Emperor's new clothes are kind of
embarrassing because he ain't got nothing on.
“Accountants, peddlers of
marketing spin and public relations' conjurors hold sway now. Knowledge of
horseracing, insight based on experience and the long learning of centuries
about the animal at the heart of the sport count for nothing - indeed, such
things are perceived as being backward-looking and an obstacle to the great
god, progress.”
It was many years ago that McCoy became the most
winning UK / Ireland jockey, that was his
big achievement.
What is so special about the 4,000th
win that sets it aside from any other – it’s just a random number that just
happens to end in three zeros, that happens to fit in with some form of
numerical OCD.
Very soon he will be the first UK / Ireland
jockey to ride 4,010 winners – that has a zero on the end but I suspect it will
not have the same ejaculatory response from racings acolytes.
Of course most of the racing and general media
fall for the hyperbole, hook line and sinker – mainly because most of the
racing media are so well house trained they do as they are told and the non-racing
media gladly accept being spoon fed their copy. So we are greeted by the sight
of hoards of journalists descending on courses which are ill equipped to cope
with the influx.
Sat-navs must have been working overtime as many
of the great and good of the British racing media had to visit courses they may
have heard of in the dim and distant past but probably have never visited
before and will probably never visit again. Welcome to the real world of
cramped press rooms and curled up sandwiches.
Add in the snappers who will eat up all the wi-fi
bandwidth and we have a recipe for disaster.
I found it highly ironic the roadshow ended up at
Towcester, this is a course where the wi-fi can barely (indeed often doesn’t)
cope with the four of us who usually attend their meetings.
Even if one chose not to follow the circus, ones
inbox is inundated with a constant barrage of e-mails about the on-going saga.
The most annoying one (which arrived three or four times a day in various forms)
was the one from GBR explaining the process should McCoy do it the following
day. There were two basic mails one for RUK and one for ATR courses with the
only thing changing being the course name.
Moderation is something GBR seems to have trouble
with. It’s all well and good publicising the sport and accentuating the
positives and that is, of course, their raison d’être but constant bombardment
of in-boxes is, in my view, counter productive and will result in alienation.
There was great mirth at Warwick on Wednesday
afternoon as in the press room all our e-mail boxes pinged at the same time and
sure enough it was the latest from GBR and the plans for Towcester.
I have been deliberately avoiding courses where
McCoy has been pursuing his 4,000th winner and I was accused of
being in a minority in my disdain at the fuss – I would say amongst those who
go and cover racing most days, as opposed to the glory boys who only show up at
the big meetings, the feeling amongst the press was we all wanted to avoid
those meetings like a plague.
You could see the depression of those who had
been allocated meetings where McCoy was going to ride, countered by the delight
of those who realised they were avoiding it.
Anyway it’s over now, McCoy has ridden winner
number 4,000.
McCoy has been the greatest jump jockey in terms
of ability and statistically for many years now, today was, in truth, just
another day but a day which has been ridiculously hijacked and overhyped.
Undoubtedly it is good racing is appearing on the
front pages of the newspapers for the right reasons, heavens above racing needs
some positive news.
However I think the importance of it being front
page news is being grossly inflated. As the old saying used to say “today’s
front page news is tomorrow’s fish and chip wrapper.” (well it was in the pre
Health and Safety days when our fish and chips used to be wrapped in old
newspapers – and they tasted better then as well
J )
Do the marketeers really and honestly think
newcomers will come flocking through the gates because of McCoy’s 4,000th?
Yes, racing has made the news pages, people may
pay some passing interest but those with no interest in racing will probably
react in the same way I do when there is news about football, in which I have no
interest, i.e treat it as an irrelevance.
As I drove back from Kelso yesterday the big news
story (I think it an irrelevant news story – certainly not bigger than the
Typhoon) was BT paying £900m to show some European football tournaments. I was
aware of the news but would I go to any football match because of it – of course
not. I have no interest in the sport and I have little doubt non-racing fans feel
exactly the same about the McCoy story.
Yes it’s a big news story for those who follow
racing but a story of very limited interest to those who don’t, something those
in the world of racing find difficult to accept.
Racing is an incredibly parochial sport and it
has an inflated sense of its own self-importance in the wider world. Football
and rugby are games that can be played by anyone who has the physical ability
to do so. The nearest the great unwashed can get to racing is as a spectator or
more likely as a gambler.
Just how many newcomers do GBR think will be
attracted to the sport?
How would a newcomer have reacted had they gone
to Warwick as their first meeting on Wednesday?
A horse breaks a leg and another has an horrific
fall at the final flight in front of the stands in the opening race. A jockey
is taken from the track on a spinal board in a later race and the final race is
run in near darkness.
Do you think they would be likely to return –
it’s all well and good highlight the positive exceptions – how do they intend
selling the reality?
Or how about a newcomer going to a Saturday
meeting as a first time experience?
Too many Saturday meetings are now becoming no-go
areas for genuine racing fans as hen and stag parties or groups simply out on
the lash, become more fashionable.
Maybe these are the sort of people racing want to
attract. After all it ticks the boxes for GBR as they can say there are more bums
on seats (we have the numbers, sod the quality – see we’ve done a great job)
and it certainly suits the tracks as alcohol is one of the biggest earners for
the courses.
So let’s make it clear where I stand, although I’m
probably wasting my time as most people see what they want to see not what is actually
written – too many people’s brains cannot cope with more than a bite sized
snippet.
- McCoys career is exceptional and what he has
achieved in unprecedented in the UK and Ireland and is a good thing for racing.
- Racing appearing in the news bulletins and on the
front pages for the right reasons is a good thing.
- However “racing” has an over inflated view of the
significance outside its own insular world.
- There is such a thing as overkill and that can do
more harm than good.
Finally let me turn to the reaction, or should I
say crass overreaction, to my original article.
I concede I could have been more temperate in my
phraseology that’s the danger of writing something topical in the heat of the
moment.
However some of the reaction was frankly ludicrous
and sometimes worrying.
Needless to say the most offensive responses came
from those who chose to remain anonymous, frankly they don’t bother me as I
have nothing but contempt for those cowards and they will soon crawl back under
the stones from whence they came.
I have no particular problem with people
criticising me, it’s like water off a ducks back, I’ve always been used to
that.
I remember one fraught week in a previous job when
I managed to upset some oversensitive fellow employees of the organisation I
was working for, including a senior board member. I recall my boss saying to me
“…..remember I don’t pay you to be popular or liked. When you stop ruffling
feathers I’ll worry you aren’t doing your job properly.”
What really annoys me is what I consider unjustified
personal attacks.
A couple of people have said I write nothing
positive about racing. That is completely untrue and not borne out by the facts.
In an average week I write between 10,000 and
15,000 words about racing, the overwhelming amount of which is either neutral
or positive.
The one time I am negative is when I write my
opinion piece, about 1,500 words every couple of weeks, which I also reproduce
as my blog.
The whole idea of those articles it to be
critical and, yes, provoke discussion.
Someone from the press room actually had the temerity
to tell me I had no right to bite the hand that feeds me. That is complete,
utter, unmitigated bollocks.
That single, asinine, comment underlines
precisely what is wrong with racing.
With a couple of notable exceptions the racing
media are not prepared to be critical of what they see. Even worse they’re
guilty of total hypocrisy because they will privately criticise the way the
sport is run but will not (or are not allowed to by their editors) say anything
detrimental publicly.
So I will continue to “bite the hand that feeds
me” when I feel it is necessary and I make no apology for doing so.
Contrary to popular belief I actually loved and
cared about the sport, if I didn’t care I wouldn’t bother wasting my time
saying anything.
For those who don’t like what I right, tough,
perhaps it’s a case of the truth hurting. If I’m “constantly criticising” and “predictable”
then why bother reading what I write?
If you disagree then great- let’s have a debate, I love a good debate.Racing, after all is all about opinion.
I’m always happy to debate what I write, I’m also
open minded enough to view the other side and yes, even be convinced to change
my mind.
I only have two “ground rules” as it were. I won’t
respond to anonymous criticism and I won’t respond to unjustified personal
criticism – I don’t think that’s too much to ask.